I’m Astley, an editorial manager and content strategist from the UK

I help AI, tech, and B2B SaaS companies get more leads and increase revenue. Here’s how:

  1. I identify exactly what content you need to create

  2. I show your team how to create it (or I’ll take care of it for you)

  3. I build and manage a scalable content process that compounds your organic growth

  • Authored 198+ SaaS blog posts

    Articles published across multiple industries, such as career development, personal development, HR, and MarTech. I focus on writing that’s clear, helpful, and drives user growth, product adoption, or acquisition—depending on the goal.

  • Specialized in SEO Content Strategy

    I plan and manage content around product priorities, search data, and customer needs, whether it’s a blog post, landing page, or onboarding guide. I also build systems that keep the content process organized, efficient, and scalable.

  • Repeatedly Hired by Clients

    I worked with 9+ clients on SEO content—many for 6+ months. All gave positive feedback. My focus was always the same: write content that gets you in front of the right audience and make the process easy for your team.

  • Go-to Market Strategy

    I’ll help you shape your go-to-market strategy and positioning with real user insights.

COMPANIES I’VE WORKED WITH

Passionfruit

•

HeySummit

•

Rezi

•

Testlify

•

WinningTemp

•

Enhancv

•

StaffingSoft

•

Passionfruit • HeySummit • Rezi • Testlify • WinningTemp • Enhancv • StaffingSoft •

I enjoy turning complex ideas into something simple that resonates with your audience.

Jacob Jacquet, CEO, Rezi

“About 750% increase in signups. I mean, that’s a pretty remarkable achievement.”

“We trusted you and the results have been fantastic.”

Benjamin Dell, Founder, HeySummit

“Astley impressed us with his ability to clearly document and convey a cohesive content strategy. He’s incredibly thoughtful and focused and takes great care to make sure that the quality of his work is consistently high.”

Got Questions?

  • I’m not currently looking for new projects, but if you think I’d be a good fit or just need some direction, feel free to reach out. I can’t promise availability, but I’m always happy to help when I can.

  • Case studies, landing pages, and long-form articles or blog posts.

  • Rates can range from £500–£2,500+. 

  • I usually offer unlimited revisions within 14 days of delivering the copy to make sure you're completely satisfied with the work.

  • I simply block out time for each assignment. If you're interested in productivity advice, say hi.

  • First, I’ll insist on conversing with a subject expert in your company. Alternatively, I may converse with an external subject expert. Next, I’ll go through top competitor content, industry reports, and posts on relevant communities.

Testimonials

"He’s able to deliver a narrative that perfectly fits your product-market strategy. Your website’s blog or content library will be in safe hands with him."

Kaloyan Dimitrov, SEO & Content Marketer, Enhancv

"Astley is a first-class writer on every level: his work is diligent, thoughtful, and delivered at the highest of standards."

Raffi Salama, Co-Founder, Passionfruit