Hello, I’m Astley. Pronounced as “ast-lee.”
I help software companies build an SEO content strategy with scalable systems that attracts the right users and turns them into signups.
Here’s how:
Identify the website content that will bring the right users
Create (or guide your team to create) content that converts and shows up on search engines and LLMs
Improve how your product value is communicated across your website
Build scalable content workflows and systems that compound organic growth
TRUSTED BY SOFTWARE COMPANIES
Passionfruit
•
HeySummit
•
Rezi
•
Testlify
•
WinningTemp
•
Enhancv
•
StaffingSoft
•
Passionfruit • HeySummit • Rezi • Testlify • WinningTemp • Enhancv • StaffingSoft •
How I Can Help
-
I plan and manage website content based on user needs, product priorities, and search demand. Every page and blog is tied to getting discovered by the right users and driving signups.
-
I write content that gets found by your target audience, positions your company as the trusted solution, and drives users toward signing up. I specialize in case studies, product-led articles, thought leadership, landing pages, and user guides.
-
I build scalable content operations: clear workflows, templates, and editorial standards that make it easier for teams to produce and maintain high-quality content at scale.
-
I develop the strategic foundations behind your marketing: personas, positioning, messaging, competitive insights, and GTM support. This gives you clarity on who you’re targeting, what they care about, and how to communicate your product value.
-
I share strategies to maximize user acquisition organically so that your company can grow more sustainably and not have to solely rely on paid ads.
Jacob Jacquet, CEO
“About 750% increase in signups. I mean, that’s a pretty remarkable achievement.”
“We trusted you and the results have been fantastic.”
Marketing Case Studies
-
Scaled Rezi’s organic growth by building editorial standards, SOPs, and content systems, and improving content quality. Navigated LLM and AI search changes, optimized marketing workflows, and developed marketing playbooks to align product, content, and GTM efforts.
-
After building Rezi’s initial SEO and content foundation, I expanded the strategy by managing content priorities, optimizing high-impact pages, improving interlinking, refining top-performing content, covering competitor content gaps, aligning more content with product-led SEO principles, and leveraging trends.
Learn more: Rezi Case Study Pt.2
-
I built Rezi’s SEO and content foundation from scratch: keyword research, content strategy, and SEO-friendly, product-led articles. This also led to an increase in average monthly user signup rate by 30%.
Learn more: Rezi Case Study Pt.1
Benjamin Dell, Founder
“Astley impressed us with his ability to clearly document and convey a cohesive content strategy. He’s incredibly thoughtful and focused and takes great care to make sure that the quality of his work is consistently high.”
Got Questions?
-
You could hire me to:
Build your SEO content strategy and website content roadmap
Write product-led articles, thought-leadership pieces, case studies, landing pages, and user guides
Set up content workflows and editorial systems that scale
Develop marketing playbooks that strengthen your positioning, messaging, and GTM efforts
Advise on organic growth strategies
-
Rates can range from £500–£2,500 or more. Reach out for a quote.
-
Yes, unlimited revisions for 14 days after delivery.
-
Through a mix of expert interviews, user insights, competitive analysis, industry research, and community discussions.
Testimonials
"He’s able to deliver a narrative that perfectly fits your product-market strategy. Your website’s blog or content library will be in safe hands with him."
Kaloyan Dimitrov, Head of Organic Growth
"Astley is a first-class writer on every level: his work is diligent, thoughtful, and delivered at the highest of standards."
Raffi Salama, CEO